Stress is caused by being HERE but wanting to be THERE;
by being in the present but wanting to be in the future.
Together with Alwina Unruh from the UNRUH Designbüro I developed this visual appearance and the associated website for our client Tina Boll, who is an awareness coach. Her trainings help the participants to reduce stress and bring their life back into balance. The logo’s round symmetry recalls a mandala pattern and the eastern origin of the awareness teachings. At the same time, the detailed logo looks like a dandelion, which captures the „now moment“ and symolizes lightness. The stylized illustrations and the bold typography appear modern and inviting. Warm greens and oranges create a comforting atmosphere.